The Australian retail vegetable market performance for the year ending September 2025 reflects a period of selective growth, with value gains increasing across several core categories while volume trends remain uneven. Categories such as sweet potatoes, potatoes and onions continue to drive value, supported by strong consumer demand and pricing, while others face volume pressure due to supply and market conditions. This report provides a detailed view of vegetable value and volume trends, helping growers, suppliers and retailers better understand category performance and emerging opportunities across the fresh produce aisle.
Overall Retail Vegetable Market Performance – September 2025
The retail performance of vegetables for the year ending September 2025 continues to show overall value growth, though results are more mixed across categories as volume trends diverge and pricing plays a larger role in performance.
Top Performing Vegetable Categories by Value and Volume
Sweet potatoes remain a standout performer, delivering the strongest growth in the market with value up 23% and volume increasing 10%. Potatoes also recorded solid gains, with value rising 13%, despite volumes edging slightly lower (-1%), indicating price-led growth. Onions continued their steady momentum, posting 9% value growth and a 3% lift in volume.
Stable Categories Maintaining Balanced Growth
Among mid-sized categories, cucumbers maintained balanced growth, with value increasing 7% and volume up 6%, while sweet corn achieved 7% value growth despite relatively flat volumes (-1%). Cut leaf salad also delivered stable results, with value up 3% and volume rising 3%, signalling consistent consumer demand.
Performance was softer in several categories. Capsicums saw a slight decline in value (-1%), though volumes increased 4%, suggesting pricing pressure. Broccolini, which previously led growth, moderated in September, with value down 2% and volume easing 2%, reflecting tougher comparative conditions.
Vegetable Categories Experiencing Declines
On the other hand, Cauliflower showed the slowest growth, recording a 6% decline in value and a sharp 15% drop in volume. Beans also faced volume pressure, down 14%, while value growth remained modest at 3%. Asian vegetables experienced softer demand, with volume down 5%, despite 4% value growth, while cabbages recorded marginal value gains (3%) alongside a 2% volume decline.
What These Retail Vegetable Trends Mean for Growers, Suppliers and Retailers
Overall, September 2025 results highlight a market increasingly driven by pricing and selective demand growth, with strong performers like sweet potatoes offsetting softness in several traditional lines. Understanding where value growth is being supported by genuine volume versus price inflation remains critical for production, ranging, and promotional decisions as the market moves into the next trading period.
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