Freshlogic Methods

Freshlogic has developed the capability to combine demand and supply-side market dynamics critical for assessing short-life perishable food products. These capabilities are centred on the THRUChain™ system, which is designed to assimilate 18 targeted data sets and enable the detail of fresh markets to be defined and tracked.

The THRUChain™ approach focuses on aligning total supply with distribution channel volumes. It defines the volumes and values at each stage of the supply chain, accounting for factors such as product handling waste and the sales mix by product type. The system provides a platform for insights into value creation and capture at each stage and is enhanced by the need to map household engagement with the largest retail channel in detail.

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