Online Tableau Dashboard

Export Market Analysis

The Freshlogic online dashboard empowers users to navigate, quantify, and evaluate the allure of 25 international fresh fruit and vegetable export markets. Discerns rival exporters based on seasonal availability, compound annual growth rate (CAGR), monthly volume, and price trends spanning the past 5 years.

Export Market Analysis

Australian export volume and value sales data plus the same for all other country exporters servicing the same export markets. Designed to guide assessments of export market performance, competitors and opportunities. Refreshed monthly and available in online dashboards.

Summary

Export Analysis gathers & assembles horticultural export data from Australia & all other countries servicing 22 Australian Export Target Markets (ATEM)* most worthy of investment.

Australian exports are profiled by volume, value & price per Kg monthly, along with state exports annually. Australian imports are also profiled correspondingly.

All competing exporters into ATEM are profiled by volume, value, price per Kg & seasonal volume.

All trade data is validated in a process that aligns all exporter volumes with all importer volumes imported by category.

Drilldown

Analysis drill-downs allow users to assess trade activity filtered by:

  • Product category
  • Year
  • Australian Export/Import
  • Exporter/Importer to ATEM country
  • Southern hemisphere export competitors only

Plus default analysis options for;

  • 5 year volume, value and price comparisons with CAGR
  • Top-10 partners by volume, value & price per Kg for Australia, ATEM country and ATEM export competitor
  • Australian export volume & value seasonality to ATEM
  • Seasonality of ATEM top-10 importer & exporter nations by volume

Design

Export Analysis is designed to guide assessments of export market performance, competitors & opportunities.

It provides the basis to assess:

  • Export market performance
  • Seasonal competitive windows
  • Level of export market premiumisation
  • Category export competitor set

Dashboards are designed for decision-makers & in formats ready for use.

Schedule

Australian export data is available from 2016-Jun 2023

ATEM import data profiled from 2016-Jun 2023

Access available 24-7 through permission based login enabled by best of class Tableau visualisation software.

Supply & Distribution

Designed to track volume and value flows from production through to supply channels, including import and export volumes affecting total category size. These analyses track the dynamics of total category supply from the farm gate over time, allowing you to understand category supply growth and trends.

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