Australian fruit and vegetable industry data and analytic experts.

Real-time dashboards and insight filled reports across the horticulture supply chain.

What We Do

We use a set of tailored research and analysis tools to generate the most complete set of fruit and vegetable supply chain and market data across 50+ categories. Our advanced and detailed knowledge provides the basis for insights that informs decisions and generates commercial advantages.  

Weekly Pricing &
Promotions

Provides real-time weekly insights into fresh fruit and vegetable wholesale and retail pricing alongside detailed SKU-level analysis of retail promotional activity, enabling tactical trading decisions and aligning supply-demand trends for optimised retail planning.

Informs and guides actions on weekly fresh fruit and vegetable wholesale and retail pricing.

Informs SKU-level weekly promotional activity reflecting fruit and vegetable supply and demand.

Market Growth & NPD Insights

Validate business cases and plan effectively with data-driven insights on market size, growth, and new product development opportunities.


Defines markets in ways that informs fresh fruit and vegetable category planning and performance decisions.

The basis to identify, quantify and validate a business case for new products.

Export Market & Investment Analysis

Supports investment decisions and market evaluation by quantifying the dynamics of 25 export markets and analysing venture impacts, aligning output trends, seasonal windows, and distribution channels to maximise fresh produce value.

Enables users to analyse the size and appeal of 25 export markets for fresh fruit and vegetables.

Guide investment for fresh fruit and vegetable ventures, aligning with financial proposals.

Consumer & Snacking Insights

Provides actionable insights into Australian household food shopping and snacking behaviours, analysing retail purchase patterns, shopping trips, and between-meal fruit and vegetable consumption to inform category tactics and market opportunities.

Insights on Australian fresh food buying behaviour tied to attitudes and values shaping shopping and retail choices.

Insights into fresh snacking to guide investment in NPD catering for this growth meal occasion.

Retail & Food Service Insights

Delivers comprehensive insights into horticultural input systems and category performance, analysing production, distribution, and demand dynamics to identify key trends and growth opportunities for innovation and investment.

Data and analysis to access and track retail fruit and vegetable category performance and market influences.

Profiles food service complexities to guide optimal decision-making for this high-growth channel.

Innovative Growing & Input Markets

Offers detailed analysis of retailer market share, product sales mix, and household purchases alongside insights into the online food and grocery market, highlighting fruit and vegetable category dynamics to guide strategic decisions.

Data and analysis to define size and growth of fruit and vegetable production inputs by type, category and geography.

Evaluate market impact and appeal for investing in pew production systems like glasshouses and vertical farming.

How It Benefits You

ICON-G_1

Report-Ready Format

Save time and effort with our streamlined report-ready format. Our intuitive dashboard eliminates the need for extensive data review or analyst assistance, empowering you to make decisions with ease.

Why CHoose Freshlogic-04

Extensive 5+ Years Data History

Access continuously updated comprehensive data spanning five years for accurate and relevant insights. Explore weekly updated tactical dashboards for retail trading and receive quarterly retail share and supply data, perfectly timed for category reviews and planning.

Drilldown-icon

In-depth Fruit and Vegetable Coverage

Explore over 50 fruit and vegetable categories across the entire supply chain. Our detailed coverage ensures you have access to the insights you need to stay ahead in the market.

Why CHoose Freshlogic-01

Instant Dashboard Access

Enjoy convenient on-demand access to our user-friendly dashboard. With ongoing enhancements, you'll always have the latest data insights at your fingertips.

Summary-icon

Comprehensive Approach

We take a holistic approach, integrating data from various sources to provide a comprehensive view. Our THRUchain integration ensures that our insights are sourced from credible resources, giving you the most accurate and reliable information available.

Who we have helped:

What People Are Saying

Latest Insights & Resources

Harness New Year Momentum: Explore Fruit and Vegetable Trends to Drive Retail, Food Service, and Export Growth in 2025
5 Festive Food Trends: How Cost-of-Living Pressures and Convenience Shape Holiday Shopping
Fruit Wholesale Price Changes: September Quarter 2024 vs. 2023
Vegetable Purchasing Trends: Insights into Household Preferences and Buying Patterns

Sample Request Form

Skip to content