Establishing a rigorous foundation, we systematically identify, quantify, and validate compelling business cases for new product launches. This involves synthesising category-specific insights to delineate volume, value, and consumer demand for added value attributes. Our approach also includes a focused analysis of distribution channel dynamics. This comprehensive methodology enables informed decision-making and strategic planning for the successful introduction and sustained success of new products.
Retail Range Analysis catalogues fruit and vegetable categories for major retailers at the product level monthly, including
Click-through links to associated products online are also included where available.
Drilldowns on this service allow users to separate by:
Retail Range Analysis is designed to guide retailer range reviews, efficiently capturing and visualising category profiles at the product level. Track value capture across product types, varieties and brands, easily assessing the product landscape without the need for significant hours in store. Use this analysis to get ahead of your competition for your next retailer review
Retail range data for all major retailers is refreshed monthly.