Tailored Analysis

NPD Validation

Establishing a rigorous foundation, we systematically identify, quantify, and validate compelling business cases for new product launches. This involves synthesising category-specific insights to delineate volume, value, and consumer demand for added value attributes. Our approach also includes a focused analysis of distribution channel dynamics. This comprehensive methodology enables informed decision-making and strategic planning for the successful introduction and sustained success of new products.

Purchase Metrics

Access to a refined set of household purchase metrics that include; household penetration, buying frequency, quantity, value of spend and number of shopping trips. In keeping with the Freshlogic approach the metrics align with the total retail market volumes and values. In recent development these metrics are available at state level.

Consumer Attitudes

Access to a set of food shopper attitudes and behaviours informed by our Mealpulse™ food consumer panel. Includes the likes of; Buying frequency, quantity, value & number of trips, Split Shopping, the appeal for Organics and new packaging. Available in online dashboards.

Growth Opportunities

Providing comprehensive detail on fresh food market size and distribution channel structure, as well as a breakdown of consumer purchasing behaviour, retail and foodservice dynamics, international trade and more. Designed to provide in-depth supply chain mapping for individual categories, as well as an analysis of Australian food consumers to identify key risks and opportunities to guide investment decisions. Available across all fresh fruit, vegetable, nut, meat, poultry and seafood categories.

Retail Market

A profile of the category level volume, value and growth for the largest distribution channel for fresh food. This includes the quarterly market share of the major retailers. In keeping with the Freshlogic approach the market volume and value aligns with supply and household purchases.

Retail Sales Mix

A profile of the volume and value contribution of product types to retail category sales. Designed to provide insight into the drivers of growth from the likes of seasonality, retail ranging, new products and promotional activity.

Retail Range

An assembly of fruit and vegetable category retail ranges of the retailer’s products each month. Designed to efficiently gather and analyse all SKU level market data to inform new retail range reviews. Also use in new product development planning and to identify the differences in seasonal range.


Retail Range Analysis catalogues fruit and vegetable categories for major retailers at the product level monthly, including

  • Per Kg price point
  • Product weight
  • Number of products per retailer Months ranged
  • Retailer stock codes

Click-through links to associated products online are also included where available.


Drilldowns on this service allow users to separate by:

  • Retailer
  • State
  • Category
  • Month range
  • Store tier
  • Type/variety


Retail Range Analysis is designed to guide retailer range reviews, efficiently capturing and visualising category profiles at the product level. Track value capture across product types, varieties and brands, easily assessing the product landscape without the need for significant hours in store. Use this analysis to get ahead of your competition for your next retailer review


Retail range data for all major retailers is refreshed monthly.

Supply & Distribution

Designed to track volume and value flows from production through to supply channels, including import and export volumes affecting total category size. These analyses track the dynamics of total category supply from the farm gate over time, allowing you to understand category supply growth and trends.

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