Tailored Analysis

NPD Validation

Establishing a rigorous foundation, we systematically identify, quantify, and validate compelling business cases for new product launches. This involves synthesising fresh fruit and vegetable insights to delineate volume, value, and consumer demand for added value attributes. Our approach also includes a focused analysis of distribution channel dynamics. This comprehensive methodology enables informed decision-making and tactical planning for the successful introduction and sustained success of new products.

NPD Validation 

Tailored Analysis

 

The basis for identifying, quantifying, and validating a business case for new products includes an assembly of category-specific insights designed to frame volume and value. This encompasses consumer demand for added value attributes and distribution channel dynamics..

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OVERVIEW & INSIGHTS

Summary of key market drivers that have influenced category
performance over the past 12 months.

  • Identification of the key market influences
  • Extension of each influence out to implication for stakeholders
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SUPPLY & DISTRIBUTION

Quantifies volume and value flows from production through all distribution channels.

  • Includes; production, exports, imports, processing, wholesale, retail and food service
  • 5 years annual history of volumes, values and CAGR. analysis
  • Growth trend analysis by channel for volume and value
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RETAIL MARKET SIZE

Profile of the detail of the category performance in the Australian retail and food service markets.

  • Retail market size and growth in value at national level.
  • Retailer value market share and share change over the last 5 calendar quarters.
  • Category sales mix by product type.

 

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RETAIL RANGE

Profile of the detail of the category range in the Australian retail by the three major supermarkets.

  • Product Description.
  • Price point.
  • Product weight.
  • Number of products per retailer.

 

Pricing information is translated into a price per kg to enable comparative analysis of all products.

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HOUSEHOLD & PURCHASING METRICS

Profile of the category purchase metrics by households in the Australian markets.

  • Retail market size and growth at state level
  • Purchase quantity per trip
  • Household penetration
  • Number of shopping trips
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PRICING & PROMOTION

Profile of wholesale and retail pricing and retailer promotional patters.

  • Retailer promotional price and activity at state and variety level
  • Retail and wholesale pricing comparison over 2 calendar years
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Available over 50 fruit & vegetable categories

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Point in time data set to the
latest available MAT.

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