Tailored Analysis

Investment Analysis

Freshlogic offer a tailored, insightful analysis designed to guide investment decisions for new ventures and acquisitions in the fruit and vegetable industry. Crafted to complement proposals for financing, the focus lies on evaluating the venture’s attractiveness by delineating market impacts of outputs and identifying optimal distribution channels for maximum value generation.

Growth Opportunities

Providing comprehensive detail on fresh food market size and distribution channel structure, as well as a breakdown of consumer purchasing behaviour, retail and foodservice dynamics, international trade and more. Designed to provide in-depth supply chain mapping for individual categories, as well as an analysis of Australian food consumers to identify key risks and opportunities to guide investment decisions. Available across all fresh fruit, vegetable, nut, meat, poultry and seafood categories.

Retail Market

A profile of the category level volume, value and growth for the largest distribution channel for fresh food. This includes the quarterly market share of the major retailers. In keeping with the Freshlogic approach the market volume and value aligns with supply and household purchases.

Food Service

Identification of all primary and secondary food service distribution channels into the Australian market. Also provides annual volumes and fresh fruit and vegetable categories purchased and the buying methods and number of outlets of each sub-channel.

Online Food

An assembly of online food market intel and trading data that includes the sales and market share of the major food retailers and home delivery meal plan providers. Draws on the detail of online purchases per trip and compares that to retail trip purchases. Available in dashboards and updated monthly.

Supply & Distribution

Designed to track volume and value flows from production through to supply channels, including import and export volumes affecting total category size. These analyses track the dynamics of total category supply from the farm gate over time, allowing you to understand category supply growth and trends.

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