Online Tableau Dashboard

Retail Market in Detail

The Freshlogic online dashboard delivers comprehensive data and analysis for evaluating and monitoring the performance of retail fruit and vegetable categories, along with market influences. Encompasses category size, growth, retailer share, sales mix, retail range, and shopping trips, offering valuable insights to enhance retail trading partner reviews.

Split Shopping

Access to data and an analysis of shopping trip patterns that profile how many trips shoppers are undertaking to supermarkets each week. Patterns are profiles by each shopper “main supermarkets” and whether they shop 1, 2 or 3 + times per week. It reveals the level of loyalty each supermarkets enjoys and in recent time reflects the influences of social restrictions on the number of shopping trips.

Retail Market

A profile of the category level volume, value and growth for the largest distribution channel for fresh food. This includes the quarterly market share of the major retailers. In keeping with the Freshlogic approach the market volume and value aligns with supply and household purchases.

Retail Sales Mix

A profile of the volume and value contribution of product types to retail category sales. Designed to provide insight into the drivers of growth from the likes of seasonality, retail ranging, new products and promotional activity.

Retail Range

An assembly of fruit and vegetable category retail ranges of the retailer’s products each month. Designed to efficiently gather and analyse all SKU level market data to inform new retail range reviews. Also use in new product development planning and to identify the differences in seasonal range.

Summary

Retail Range Analysis catalogues fruit and vegetable categories for major retailers at the product level monthly, including

  • Per Kg price point
  • Product weight
  • Number of products per retailer Months ranged
  • Retailer stock codes

Click-through links to associated products online are also included where available.

Drilldown

Drilldowns on this service allow users to separate by:

  • Retailer
  • State
  • Category
  • Month range
  • Store tier
  • Type/variety

Design

Retail Range Analysis is designed to guide retailer range reviews, efficiently capturing and visualising category profiles at the product level. Track value capture across product types, varieties and brands, easily assessing the product landscape without the need for significant hours in store. Use this analysis to get ahead of your competition for your next retailer review

Schedule

Retail range data for all major retailers is refreshed monthly.

Online Fruit & Veg

Fruit & Vegetable online purchase behaviour that extends to include trip purchase value, total market size and growth per quarter. Also available is a capacity to analyse the variations in category purchase quantity between online and retail shopping trips.

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