Online Tableau Dashboard

Weekly Pricing

Our Weekly Pricing and Trading Influences (WPTI) online dashboard collects real-time weekly fruit and vegetable wholesale and retail state market pricing, in an instant. These dashboards are designed to allow for concise, tactical analysis and examination of wholesale and retail trends, influence for fruit and vegetable products and support retail tactical trading decisions.

Weekly Pricing & Trading Influences

A profile of weekly retail, wholesale and promotional price intel that is designed to show trend comparisons that reflect the pulse of a category. Updated weekly and available in online dashboards.


The Weekly Pricing & Trading Influences Analysis (WPTI ) provides access to fruit & vegetable trading activity that includes:

  • Wholesale & retail state market pricing.
  • Retail promotional activity & pricing
  • Pricing of major category products. Sales seasonality by week.
  • 5 years historical data for trend analysis.

All pricing data is also translated into price per kg to enable comparative analysis.

Per unit national wholesale pricing is also available for selected category by variety or type.


Analysis drill-downs allow users to assess pricing activity filtered by:

  • Product Category
  • State & National market
  • Wholesale pricing
  • Retail pricing
  • Number & price of retail promotions.
  • Date by week & year
  • Major category products

Default Analysis options for:

  • Comparisons with last week & year
  • Wholesale & retail state market pricing trend analysis
  • Wholesale & retail state market. pricing comparison


WPTI is designed to allow for concise, tactical analysis and examination of wholesale & retail pricing trends & influences for fruit & vegetable products.

It provides the basis to:

  • Assess the status of supply and demand.
  • Guide strategy & investment decisions.
  • Assess category & product performance.
  • Guide promotional planning.
  • Manage tactical pricing strategy.
  • Monitor retail spend.
  • Guide support to retail clients.

Dashboards are designed for decision makers and in formats ready for use.


Data is refreshed weekly, updated by Friday 3:30PM AEST each week.

Access available 24-7 through permission based login enabled by best of class Tableau visualisation software.

Product subscription access provided by fruit & vegetable category.

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