Market Size & Growth
Point-in-time Reports & Online Tableau Dashboards
Defines markets in a way that informs fresh fruit and vegetable
category planning and performance decisions, covering Retail, Food Service,
Export, and Processing markets. With the THRUchain system, it is able to
define National and State-level markets for each fruit and vegetable category.
prevailing attitudes and values.
Overview & Insight
Summary of key market drivers that have influenced category performance over the past 12 months.
- Identification of key market influences
- Extension of each Influence out to
implication for stakeholders
Supply & Distribution
Quantifies volume and value flows from production through all distribution channels.
- Includes; production, exports, imports, processing, wholesale, retail and food service.
- 5 years annual history of volumes, values and CAGR. analysis.
- Growth trend analysis by channel for volume and value.
Retail Market Size
Profile of the detail of the category performance in the Australian retail and food service markets.
- Retail market size and growth in value at national level.
- Retailer value market share
and share change over the last
5 calendar quarters.
Category sales mix by product
type.
Retail Range
Profile of the detail of the category range in the Australian retail by the three major supermarkets.
- Product description.
- Price point.
- Product weight.
- Number of products per retailer.
Pricing information is translated into a price per kg to enable comparative analysis of all products.
Household & Purchasing Metrics
Summary of key market drivers that have influenced category performance over the past 12 months.
- Retail market size and growth at state level
- Purchase quantity per trip
- Household penetration
- Number of shopping trips
Pricing & Promotion
Profile of wholesale and retail pricing and retailer promotional patterns.
- Retailer promotional price and activity at state and variety level
- Retail and wholesale pricing comparison over 2 calendar years
Available over 50 fruit & vegetable categories, including the top five of Tomato, Banana, Potato, Table Grapes and Apple.
Point in time data set to the
latest available MAT.