Online Tableau Dashboard

Market Size & Growth

With a deep knowledge of fruit and vegetable market dynamics, Freshlogic’s online dashboard allows for a THRUchain approach – maps supply through all distribution channels to consumption, enabling strategic fresh fruit and vegetable category planning and decision-making. The dashboard encompasses retail, food service, export, and processing markets, providing a comprehensive perspective on both National and State-level markets for each fruit and vegetable category.

Retail Market

A profile of the category level volume, value and growth for the largest distribution channel for fresh food. This includes the quarterly market share of the major retailers. In keeping with the Freshlogic approach the market volume and value aligns with supply and household purchases.

Retail Sales Mix

A profile of the volume and value contribution of product types to retail category sales. Designed to provide insight into the drivers of growth from the likes of seasonality, retail ranging, new products and promotional activity.

Food Service

Identification of all primary and secondary food service distribution channels into the Australian market. Also provides annual volumes and fresh fruit and vegetable categories purchased and the buying methods and number of outlets of each sub-channel.

Online Food

An assembly of online food market intel and trading data that includes the sales and market share of the major food retailers and home delivery meal plan providers. Draws on the detail of online purchases per trip and compares that to retail trip purchases. Available in dashboards and updated monthly.

Online Fruit & Veg

Fruit & Vegetable online purchase behaviour that extends to include trip purchase value, total market size and growth per quarter. Also available is a capacity to analyse the variations in category purchase quantity between online and retail shopping trips.

Supply & Distribution

Designed to track volume and value flows from production through to supply channels, including import and export volumes affecting total category size. These analyses track the dynamics of total category supply from the farm gate over time, allowing you to understand category supply growth and trends.

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