Category Analysis
A set of 10 Online Tableau Dashboards
Informs business planning and track performance with a comprehensive THRUCHAIN™ view of category supply and demand dynamics.
Category Analysis Offers a comprehensive view of a category’s journey from production to consumption, using the THRUCHAIN™ system to track supply and demand dynamics. It profiles key data such as pricing, distribution volumes. market share, and consumer purchasing behavior, providing critical insights into value creation and capture across the supply chain
Weekly Pricing and Promotional Activity services included with subscription package
Data is refreshed weekly. Monthly and quarterly
Category Analysis Includes:
Supply and Distribution
Track volume and value flows from production through supply channels, including import and export volumes affecting total category size. These analyses monitor the dynamics of total category supply from the farm gate over time, enabling you to understand category growth and trends.
Wholesale and Retail
Understand category wholesale and retail market pricing over short and seasonal terms. Ready analysis to assess patterns by week, quarter, and MAT on the last year. Updated weekly and includes forecasting for the next 4 weeks.
Import and Export
Assess the growth potential of export and import markets by analysing monthly export volumes and values for all fresh fruits and vegetables, monthly import volumes and values for all fresh fruits and vegetables, as well as the monthly supply and prices from all supplying countries in export markets
Retail and Food Service
Track domestic category sales through retail and food service channels. Includes retailer market share, state market size and category sales mix. Profiles the complex food service channel at 12 subchannel levels.
Retail Summary
Designed to inform on the detail of retail, including:
- Value and volume.
- Retailer market share and growth.
- Retail prices.
- Promotional activity & price.
- Product range at SKU level. Sales mix & changes.
- Trips & purchase quantity.
- Suited to inform trading partner reviews.
Consumer Attitudes and Buying Behaviour
Understand buyer behavior through the MealpulseTM food consumer panel, designed to gather data on food spending both in and out of the home, shopping trip patterns, and buyers’ attitudes and beliefs. This is further informed by DocketDataTM, which provides product-level details, purchase quantities, and the composition
