The retail performance of vegetables for the year ending June 2024 reveals notable variations across different categories. In terms of value growth, cabbages saw a substantial increase of 32%, while broccoli followed closely with a 25% rise. However, onions and potatoes experienced a decline, each falling by 5%.
Volume growth also displayed a range of outcomes. Celery led the way with a 13% increase, followed by spring onions and zucchinis, both recording a 10% rise. In contrast, capsicums and Asian vegetables saw decreases of 8% and 7%, respectively.
Only four categories experienced a drop in retail value, with onions and potatoes both down by 5%, Asian vegetables falling by 4%, and mushrooms showing a slight decline of 0.2%. Despite these declines, the majority of vegetable categories experienced stronger value growth, driven by a combination of higher volumes and stronger prices.
Understanding retail value and volume growth enables businesses to make informed decisions by identifying market trends and optimising their product offerings. For more insights into your own fruit or vegetable category and how these trends can impact your business, please contact us to learn more or book a demonstration to understand our full suite of services.
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