The retail performance of vegetables for the year ending June 2025 shows broad-based vegetable value growth Australia 2025 across most categories, with a few standout performers leading the market.
Sweet potatoes delivered another strong result with a 24% lift in value and an 8% increase in volume, while cucumbers (15% value, 7% volume) and sweet corn (14% value, 8% volume) also continued to perform well.
Among the larger categories, potatoes (8%), onions (9%), and capsicums (9%) all showed solid value gains, supported by either stable or increasing supply. Cut leaf salad also returned balanced growth, with both value (5%) and volume (5%) edging higher.
On the other hand, cauliflower showed the slowest growth, with value down 5% and volume sliding 14%. Beans also faced pressure, declining 19% in volume despite a 6% increase in value. Asian vegetables (-8% volume) and cabbages (-6% volume) recorded softer results as well, suggesting ongoing consumer and supply challenges.
Overall, most vegetable categories delivered value gains, underpinned by rising prices, stable volumes, or a combination of both. Whether your focus is on scaling up production in high-growth categories or responding to lagging performance, our insights help you make more informed and timely decisions.
Want to see how these shifts affect your category?
We can show you the performance of your fruit or vegetable category, help compare categories, and uncover how different factors are shaping demand.
Our Category Analysis service helps you understand what’s driving your category’s performance by:
- Tracking volumes, values, and retail performance across the full supply chain
- Measuring consumer purchasing behaviour and category engagement
- Identifying seasonal windows, product form trends, and promotional influence
- Benchmarking your product’s position against competitors and category trends
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