The retail performance of vegetables for the year ending March 2025 shows strong value growth across a number of key categories. Beans led with a 38% increase in value, followed by cucumbers (24%) and sweet potatoes (22%). Sweet corn and potatoes also performed well, with value growth of 21% and 11% respectively. In contrast, cauliflower experienced the largest value decline at 10%, while capsicums and head lettuce also recorded falls of 5% and 2%.
Volume growth was strongest in sweet corn (17%), broccoli (17%), and beans (14%), indicating increased consumer demand and stronger supply. Only four categories experienced a drop in volume—zucchinis (-3%), head lettuce (-5%), celery (-9%), and Asian vegetables, which declined the most at -14%.
Most vegetable categories showed gains in value, supported by rising prices, stronger volumes, or a combination of both. Whether your focus is on scaling up production in high-growth categories or responding to lagging performance, our insights help you make more informed and timely decisions.
Want to see how these shifts affect your category?
We can show you the performance of your fruit or vegetable category, help compare categories, and uncover how different factors are shaping demand.
Our Category Analysis service helps you understand what’s driving your category’s performance by:
- Tracking volumes, values, and retail performance across the full supply chain
- Measuring consumer purchasing behaviour and category engagement
- Identifying seasonal windows, product form trends, and promotional influence
- Benchmarking your product’s position against competitors and category trends
Book a demonstration or contact us to download a brochure and learn more about what’s influencing your fruit or vegetable category.
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