Supermarket fruit and vegetable promotions (catalogue adverts) declined 11% in the 12 months from July 2024 to June 2025, compared to the previous year. This reflects a decrease of 2,362 ads across all major retail channels.
Fruit Adverts
There were 6,875 fruit adverts between July 2024 and June 2025, down from 7,928 in the previous 12-month period – a 13 % decrease.
Vegetable Adverts
Vegetable adverts dropped to 11,424 from 12,733, a 10% decrease.
Track Promotions with Adwatch™
Adwatch™ is our online dashboard that tracks weekly retail promotions across 50+ fresh produce categories.
It covers all major supermarkets, independents, and greengrocers, across print and digital, and converts ads to price per kg for easy comparison.
Use it to:
- Track retail promotional activity in real time
- Assess the impact of ads on seasonal income and product mix
- Monitor market pricing and respond quickly with tactical offers
- Inform planning, pricing tactics, and trading partner reviews
Want to see Adwatch™ in action? Get in touch to book a demo.
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