The retail performance of fruits for the year ending September 2025 shows strong value and volume gains across several standout categories.
Kiwifruit recorded the strongest uplift with a 31% increase in value and a 32% rise in volume, followed closely by watermelons (25% value, 25% volume) and grapes (20% value, 17% volume), all recording robust growth.
In contrast, pineapples showed the slowest growth, with value down -7% and volume falling -24%. Blueberries also faced pressure (0% value, -13% volume), while pears saw value dip -2% alongside a 12% drop in volume.
Overall, most fruit categories delivered value gains, underpinned by rising prices, stable volumes, or a combination of both. Whether your focus is on scaling up production in high-growth categories or responding to lagging performance, our insights help you make more informed and timely decisions.
Want to see how these shifts affect your fruit or veg category?
We can show you the performance of your fruit or vegebale category, help compare categories and uncover how different factors are shaping demand.
How? Dig deeper with Category Analysis.
Our Category Analysis service offers:
- Tracking volumes, values, and retail performance across the full supply chain
- Measuring consumer purchasing behaviour and category engagement
- Identifying seasonal windows, product form trends, and promotional influence
- Benchmarking your product’s position against competitors and category trends
Contact us to learn how Category Analysis can support your planning and uncover new opportunities in your category or book a demonstration to see this service live.
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