The fruit retail trends in Australia for 2025 reveal strong value and volume growth across several standout categories in the June quarter.
Leading the way were:
- Watermelons: +35.91% value, +37.09% volume
- Kiwifruit: +35.72% value, +38.36% volume
- Avocados: +39.29% value, though volume fell -15.92%
- Oranges: +18.21% value, +11.55% volume
- Grapes: +15.88% value, +10.36% volume
Other categories such as plums, apples, nectarines, mangoes, and peaches also recorded solid gains.
By contrast, declines were most evident in:
- Pineapples: -7.07% value, -17.67% volume
- Strawberries: -1.58% value, -12.82% volume
- Limes: -5.66% value, -18.97% volume
- Exotic Fruit: -0.01% value, -10.87% volume
- Mandarins: +6.57% value, but -2.26% volume
While some categories are benefitting from price lifts, supply recovery, or increased consumer interest, others are facing reduced demand or supply constraints.
Freshlogic’s insights support timely decisions, whether you’re focused on expanding in high-growth segments or adapting to market shifts.
Want to see fruit retail trends for your category?
We can show you the performance of your fruit or vegetable category, help compare categories and uncover how different factors are shaping demand.
How? Dig deeper with Category Analysis.
Our Category Analysis service offers:
- Tracking volumes, values, and retail performance across the full supply chain
- Measuring consumer purchasing behaviour and category engagement
- Identifying seasonal windows, product form trends, and promotional influence
- Benchmarking your product’s position against competitors and category trends
Contact us or book a demonstration to learn how Category Analysis can support your planning and uncover new opportunities in your category.
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