Household purchasing patterns for various fruits over the year ending June 2024 reveal clear trends in how frequently certain fruits are bought, how much is purchased per trip, and the extent to which households include them in their grocery baskets. Some fruits, such as bananas and watermelons, demonstrate high purchase frequency and volume, making them staples in many households, while others, like grapefruit and blackberries, show lower household penetration, indicating they are purchased by fewer households.
Freshlogic’s key highlights include:
- Watermelons: Households bought an average of 2.1 kg per trip.
- Bananas: Highest purchase frequency, with households averaging 45 trips annually.
- Oranges: Households purchased an average of 1.5 kg per trip.
- Grapefruit: Highly seasonal, reaching 14% household penetration over the year.
- Blackberries: Highly seasonal, reaching 15% household penetration over the year.
These variations in household penetration and purchase frequency reflect the broader dynamics of the fruit market. Fruits like bananas and apples, which are available year-round, typically enjoy higher penetration, while seasonal fruits such as mangoes and mandarins face more limited purchasing windows. Additionally, consumer behaviour is influenced by factors like shopping frequency, household waste concerns, and the portion sizes of prepacked products, all of which shape how much and how often different fruit types are purchased.
As consumer preferences continue to evolve, understanding the dynamics of fruit purchasing is crucial for businesses in the industry. If you’re interested in gaining deeper insights into market trends or how your products can better meet consumer demands, we invite you to contact us or schedule a 30-min demonstration of our full suite of services. Our team at Freshlogic is here to provide tailored data and analysis to support your business strategies. Reach out today to learn more!