Household purchasing data for the year ending March 2025 shows consistent household penetration and trip frequency across fruit categories, while variations in purchase volume and reach continue to reflect changing consumer behaviour and seasonality – key insights from the latest Fruit Buying Trends.
Freshlogic’s key fruit buying trends and insights:
- Bananas remain the most frequently purchased fruit, with households buying them nearly 44 times per year and reaching 88% of Australian households.
- Apples follow closely, with 28 trips annually and household penetration of 87%.
- Strawberries are a household favourite, reaching 73% of homes, with average volumes of 350g per trip.
- Watermelons stand out for their large volume per purchase, averaging 2 kg per trip, and reaching 50% of households.
- Oranges maintain strong performance with 12.5 trips per year and 1.5 kg per trip on average.
- Blueberries show high frequency at 23 trips per year, albeit in smaller quantities (185g per trip), and reach 54% of households.
- Limes, Raspberries, and Blackberries have niche reach, but demonstrate strong frequency among their core buyers.
These insights enable smarter, business decisions on supply alignment, marketing tactics, and product planning. Freshlogic’s category-level data helps you stay ahead of changing consumer demand, whether you’re refining your sales mix or optimising for seasonal trends.
Want to see how these shifts affect your fruit or vegetable category?
With over 50 fruit and vegetable categories tracked, we help you understand what’s shifting and where to act. We can show you the performance of your fruit or vegetable category, help compare categories and uncover how different factors are shaping demand.
How? Dig deeper with Category Analysis.
Our Category Analysis service offers:
- Tracking volumes, values, and retail performance across the full supply chain
- Measuring consumer purchasing behaviour and category engagement
- Identifying seasonal windows, product form trends, and promotional influence
- Benchmarking your product’s position against competitors and category trends
Contact us to learn how Category Analysis can support your planning and uncover new opportunities in your category. Or book a live demonstration of our services.
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