Harness the energy of the new year and explore fruit and vegetable trends to map out a growth agenda for 2025.
The current market settings encourage investment to capture continued volume growth across Retail, Food Service, and Export distribution channels, with key drivers including:
Unlock $315M in Retail Growth from Population Boom
Australia’s population growth will generate an additional $315 million in retail value and 55 million tonnes of fresh fruit and vegetable sales. If you are not capturing 1.5-2% volume growth you are losing market share.
Dining Out Rise Drives Fresh Product Demand
Dining out now accounts for 40% of household food spending, driving demand for consistently available fresh products in forms suited to food service meal assembly operations. The nature and volume of this demand should not be underestimated.
Consumer Focus Shifts to Value and Convenience Balance
Consumers are navigating cost-of-living pressures through frequent shopping trips and waste reduction efforts, driving demand for value-focused products, smaller portions, and convenience. Priorities vary by household segment, and opportunities are best revealed with sound analysis of retail ranges, trip patterns and purchase preferences.
Seize Export Growth in Rising Markets
Rising discretionary spending in Vietnam, Thailand, and the Philippines—with a combined population of 285 million—is expected to see 1.5 to 2.0 million households transition to higher spending levels in the next 12 months. This level of increase reflects the growth potential in export markets. Australia’s proximity, high-quality produce, and strong market access position it to command premium prices and provide a solid platform for expansion.
Make 2025 your most successful year yet with access to the most complete fruit and vegetable market insights available. Freshlogic’s data spans market size, growth, purchase quantities, and consumption trends—ensuring your planning is efficient, informed and provides confidence for investing in growth.
With Freshlogic’s services, you’ll be equipped to:
- Pinpoint what drives performance in your fruit or vegetable category, by distribution channel, household segment and state.
- Track price trends with real-time market updates and forecasting, quantifying opportunities to optimise pricing tactics and maximise profitability.
- Unlock export potential by defining optimum export markets and seasonal windows to maximize growth opportunities.
- Understanding the different growth drivers, aided by assessing market dynamics such as shopping patterns, sales mix changes, retail range, promotional tactics, and the sum impacts category $ per kg.
Let us help you choose the right service/s to guide your growth agenda.
Contact us to discuss your goals and explore how Freshlogic can support your growth. Our team is ready to help you identify the right insights for your needs and create a tailored plan for a successful 2025.
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