Fresh produce supermarket ad trends 2025 have increased 1.15% in the 12 months from January 2025 to December 2025, compared to the previous year. This reflects an increase of 218 ads across all major retail channels.
Fruit Adverts
There were 6,988 fruit adverts between January 2025 and December 2025, down from 7,232 in the previous 12-month period – a 3% decrease.
Vegetable Adverts
Vegetable adverts jumped to 12,131, from 11,669 in the previous year – a 4% increase.
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Adwatch™ is our online dashboard that tracks weekly retail promotions across 50+ fresh produce categories.
It covers all major supermarkets, independents, and greengrocers, across print and digital, and converts ads to price per kg for easy comparison.
Use it to:
- Track retail promotional activity in real time
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- Monitor market pricing and respond quickly with tactical offers
- Inform planning, pricing tactics, and trading partner reviews
Want to see Adwatch™ in action? Contact us today or get in touch to book a demo.
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