The December quarter of 2024 recorded a 7% decrease in the average wholesale price of total fruits, with the market easing from $4.06 per kilogram to $3.80 per kilogram compared to the same period last year.
Despite the overall decline, some categories saw impressive gains. Avocados more than doubling in value from $2.20 per kilogram to $4.70 per kilogram. Pineapples followed, increasing from $1.70 to $2.30 per kilogram, alongside rockmelons which rose from $1.50 to $1.80 per kilogram.
Meanwhile, notable declines were recorded for some fruits, particularly mandarins, mangoes, and raspberries.
These price movements reflect seasonal changes, variable supply conditions, and shifting consumer buying patterns in what remains a dynamic fresh produce market.
How WPTI Helps You Stay Ahead
Freshlogic’s Weekly Pricing & Trading Influences (WPTI) service is designed to help businesses confidently navigate this kind of market volatility. WPTI delivers:
- Weekly wholesale and retail price tracking for over 50 fruit and vegetable categories
- Market activity insights, identifying the factors influencing price movements each week
- A forecasting tool using five years of pricing data to predict wholesale and retail trends for the next four weeks
- An online platform for real-time access to price history, trends, and category comparisons
- Actionable intelligence to support category management, trading decisions, and supplier negotiations
Whether you’re a grower, trader, wholesaler, or retailer — WPTI gives you a clearer view of market conditions and a valuable lead on future trends.
Want to see what WPTI can do for you?
Get in touch or book a 15-minute online demonstration and explore how you can trade smarter with WPTI.
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