Japan remains a key export market for Australian fresh produce, with strong growth across citrus and melons driving a renewed lift in volume and share. Australian exports to Japan reached 69,539 tonnes in the year ending March 2025, up from 58,390 tonnes in the year ending March 2023 — a nearly 20% increase over two years.
After a dip in the year ending March 2024, Japan’s share of Australia’s total fruit and vegetable exports recovered to 10.5% in the latest period, up from 8.8%, and above its 10% share two years ago.
Our latest analysis highlights:
- Oranges continue to lead, increasing from 36,189 tonnes in 2024 to 41,076 tonnes in 2025, maintaining their dominant role in the Japan export mix.
- Mandarin exports are steadily increasing, rising from 3,950 tonnes in 2023 to 4,598 tonnes in 2025.
- Other citrus, including lemons and limes, more than doubled from 2,266 tonnes in 2023 to 6,347 tonnes in 2025.
- Melon exports grew year-on-year, reaching 5,029 tonnes in 2025, up from 4,281 tonnes in 2023.
- Avocado exports fluctuated, peaking at 954 tonnes in 2024 before easing to 403 tonnes in 2025 — possibly reflecting supply changes or shifting varietal focus.
With Japan now accounting for over 10% of Australia’s total fruit and vegetable exports, it remains a critical destination market. The strong performance in citrus and melons — alongside growing diversification — signals clear opportunities for exporters offering reliability, premium quality, and seasonal consistency.
Unlocking New Opportunities in Fresh Produce Exports
Freshlogic’s Export Market Analysis delivers actionable insights, helping businesses make informed, data-driven decisions. This service offers a comprehensive analysis of 25 key export markets, tracking trade flows over the past five years. This enables businesses to identify high-growth regions, seasonal demand patterns, and shifts in competitive landscapes.
Key features of our analysis include:
- Market Identification – Pinpoint the most promising export destinations based on historical and emerging trends.
- Product Origin Tracking – Understand where competing supply is coming from and how your products compare.
- Seasonal Windows & Competitive Insights – Optimise market timing and competitive positioning.
- Validated Trade Data – Ensure accurate, reliable insights with data that aligns exporter and importer volumes.
Why It Matters
- Expand into the right markets with confidence
- Refine export tactics based on real-world market movements
- Validate new investment opportunities with data-backed insights
Supporting Growth in Fresh Produce Trade
If you’re looking to strengthen your export position, identify new opportunities, or enhance your trade tactics, Freshlogic’s can help. Book a demo to explore your best seasonal export opportunities.
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