Household purchasing data for the year ending June 2025 shows steady penetration and frequency across fruit categories, with some shifts in seasonal favourites and emerging growth in mid-tier fruits, reflecting overall trends in Australia fruit consumption 2025.
Australia fruit consumption 2025 buying trends and insights:
- Strawberries, bananas, and apples continue to anchor the category with strong reach and frequency, remaining household favourites.
- Grapes remain a strong performer, purchased almost 25 times annually and reaching 58% of Australian households, placing them among the most frequently bought fruits.
- Mandarins show broad appeal, reaching 65% of households with 18 trips per year, highlighting their seasonal importance.
- Avocados continue to demonstrate their mainstream role, purchased around 17 times annually and reaching 66% of households.
- Mangoes stand out for their seasonal strength, reaching 50% of households despite fewer trips, reflecting their popularity when in season.
- Pears maintain steady demand, with more than 10 trips per year and penetration of 55% of households.
- Muskmelon shows strength in purchase volume, averaging 1.3 kg per trip, with a third of households including it in their fruit baskets.
- Smaller categories such as limes, raspberries, blackberries, cherries, and grapefruit maintain niche but loyal followings, with high frequency among their core buyers.
These insights enable smarter, business decisions on supply alignment, marketing tactics, and product planning. Freshlogic’s category-level data helps you stay ahead of changing consumer demand, whether you’re refining your sales mix or optimising for seasonal trends.
What is your fruit or vegetable category penetration and frequency?
With over 50 fruit and vegetable categories tracked, we help you understand what’s shifting and where to act. We can show you the performance of your fruit or vegetable category, help compare categories and uncover how different factors are shaping demand.
How? Dig deeper with Category Analysis.
Our Category Analysis service offers:
- Tracking volumes, values, and retail performance across the full supply chain
- Measuring consumer purchasing behaviour and category engagement
- Identifying seasonal windows, product form trends, and promotional influence
- Benchmarking your product’s position against competitors and category trends
Contact us to learn how Category Analysis can support your planning and uncover new opportunities in your category. Or book a live demonstration of our services.
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