Fresh produce supermarket ads have declined 6% in the 12 months from October 2024 to September 2025, compared to the previous year. This reflects a decrease of 1,230 ads across all major retail channels.
Fruit Adverts
There were 6,997 fruit adverts between October 2024 and September 2025, down from 7,606 in the previous 12-month period — a 3% decrease.
Vegetable Adverts
Vegetable adverts dropped to 11,667, from 12,288 in the previous year — a 8% decrease.
Track Fresh Produce Supermarket Ads with Adwatch™
Adwatch™ is our online dashboard that tracks weekly retail promotions across 50+ fresh produce categories.
It covers all major supermarkets, independents, and greengrocers, across print and digital, and converts ads to price per kg for easy comparison.
Use it to:
- Track retail promotional activity in real time
- Assess the impact of ads on seasonal income and product mix
- Monitor market pricing and respond quickly with tactical offers
- Inform planning, pricing tactics, and trading partner reviews
Want to see Adwatch™ in action? Contact us today or get in touch to book a demo.
