The retail performance of fruits for the year ending December 2025 highlights key fruit trends 2025, showing continued momentum in value and volume across several standout categories.
Kiwifruit recorded the strongest uplift with an 18% increase in value and an 11% rise in volume, followed closely by watermelons (15% value, 13% volume) and grapes (16% value, 13% volume), all delivering solid year‑on‑year growth.
In contrast, peaches experienced the weakest performance with value down -8% and volume falling -9%. Mangoes also declined (-9% value, -10% volume), while pineapples remained under pressure with value down -2% alongside a 13% drop in volume.
Whether your focus is on scaling up production in high-growth categories or responding to lagging performance, our insights help you make more informed and timely decisions.
Want to see how these shifts affect your fruit or veg category?
We can show you the performance of your fruit or vegebale category, help compare categories and uncover how different factors are shaping demand.
How? Dig deeper with Category Analysis.
Our Category Analysis service offers:
- Tracking volumes, values, and retail performance across the full supply chain
- Measuring consumer purchasing behaviour and category engagement
- Identifying seasonal windows, product form trends, and promotional influence
- Benchmarking your product’s position against competitors and category trends
Contact us to learn how Category Analysis can support your planning and uncover new opportunities in your category or book a live demonstration of this dashboard.
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