It’s been a year of many changes across the fresh produce sector, and we’ve appreciated the opportunity to share insights into the key fruit and vegetable trends 2025 that support better planning and decision-making across the industry.
To close out the year, we’ve pulled together a quick wrap-up of some of the market shifts and category insights we’ve explored in our articles and services:
🌡 Cooler conditions reshaped demand
A colder spring delayed the seasonal lift in salad purchasing, with households leaning into cooked vegetables and winter staples holding their place in the shopping basket. We expect salads to enjoy a bounce back in demand as weather warms.
🥔 Cost-of-living pressures influenced vegetable choices
Retail potato volumes increased as shoppers gravitated toward more affordable vegetables, with volume growth driven by larger pack purchases and value lifted by rising demand for smaller portions to help manage waste.
🍉 Domestic production strengthened
Fruit imports fell nearly 50% over the past four years, driven by Australia’s increased capacity to produce more of the fruit we consume. We are getting better at feeding ourselves and those same supply windows servicing exports markets.
📉 Fewer supermarket promotions supported higher vegetable prices
Reduced discounting activity played a role in firming retail prices across several vegetable categories. This pattern has reverted in recent weeks as retail competitive intensity lifts.
🛠 Automation continues to reform input demand
As more growers adopt labour-saving technology, suppliers are reassessing machinery market size, impacts on seed usage, and opportunities for efficiency across production systems.
If you want more of the freshest fresh fruit and vegetable news and insights, join our weekly newsletter!
Throughout the year, our teams have helped growers, retailers, investors, marketers, and suppliers navigate these shifts using Freshlogic’s full suite of data and analytics – from Weekly Pricing and Trading Influences (now with forecasting), to Retail Market in Detail, Category Analysis, Adwatch™, Mealpulse™ and DocketData, and Export Market Analysis.
We’re looking forward to 2026 and the opportunity to continue supporting the industry with deeper insights, sharper forecasting, and practical, data-driven tools to help you navigate an evolving market.
And before we wrap up – a special mention to cherries, which (as always) have decided to go absolutely wild just as everyone is trying to wind down for the festival season. It wouldn’t be the end of the year without a little cherry-season chaos!
Wishing you a safe and relaxing break,
The Freshlogic | Kynetec Team
