DocketData stands as a distinctive data source within Freshlogic’s work. Panel respondents from the Mealpulse™ platform willingly share their purchase receipts for retail food transactions made during the week of their online survey completion.
This comprehensive dataset captures a myriad of transaction variables, including retailer details, date and time of purchase, store location, product description, size, quantity, price, shopping trip size, and the foundational elements necessary for analysing promotional impacts and companion product relationships.
The synergy of DocketData with Mealpulse™ respondent profiles, preferences, and supplementary information such as trip frequency and market share among supermarkets and specialists, facilitates a nuanced assessment of aspirational intent and actual buying behaviour. This evaluation spans variations by household segment and state, as well as by retailer and time of week.
