Household purchasing data for the year ending December 2024 highlights variation in performance across fruit categories, reflecting differences in purchase volume, frequency, and household penetration.
Freshlogic’s key highlights include:
- Bananas: Most frequently purchased fruit, with 44 trips per household annually.
- Watermelons: High average purchase volume at 2 kg per trip.
- Oranges: Strong purchase volume, averaging 1.5 kg per trip.
- Strawberries: High household reach, with 73% penetration.
- Limes: Reaching 13% of households despite 36 trips annually.
Understanding these purchasing patterns helps align supply with consumer demand, optimise production planning, and identify growth opportunities. With Freshlogic’s detailed data, you can make informed decisions on sales mix, distribution tactics, and seasonal planning.
With data captured for over 50+ fruit and vegetables categories, discover the purchase volume, frequency, and household penetration of your fresh produce category. Contact us today to learn more.
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