A seasonal surge in Fresh Snack supply simulates intense competition between fresh produce products. Here are the influence settings to guide you through the Fresh Snack market dynamics:
Seasonal availability peak of fresh produce from mid-November to late February marks heightened competition for fresh snacks, with a flush of fruit products available, tipping the product level competition to an annual high. Fresh vegetable snacks, which generate 25% higher price per kg than fruit, are also in abundance, as outdoor production increases under optimum conditions.
Summer lifestyle patterns centred on longer days, more outdoor activities, lighter meals, and increased grazing fuels the demand for fresh snacks. “Back to school” in early Feb season boosts demand for lunchbox fillers, with retail promotions reflecting the high level of competition for a starting role in this space.
Population increases have lifted volume demand in the past year to take the annual retail value of fresh fruit & vegetable snacks, that are consumed while mobile, to $3.62 B, with fruit 92% of the volume but only 85% of the value.
Post New Year, brings a surge in demand for diet programs as many pay the price for festive season feasts and commit to New Year’s resolutions. Fresh snacks alleviate the guilt, while resolutions are often amended in a more sober perspective.
Supply impacts during the seasonal flush can shift market share, and this year, summer fruits were affected by heavy rains during harvest, wiping out 50% of summer fruit Victorian production.
Export market dynamics & events timing affects local supply, especially with the Lunar New Year occurring two weeks later than in 2023.
The peak in fresh snacks creates a unique annual dynamic of where supply and demand, reflected in market pricing, retail promotions, and export market dynamics. Freshlogic has designed services to help navigate these conditions to your commercial advantage.
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