Weekly Pricing & Trading Influences
Online Tableau Dashboard
Informs and guides actions on weekly fresh fruit & vegetable wholesale & retail pricing attractive growth prospects.
The Weekly Pricing and Trading Influences Analysis service (WPTI) is designed to guide business trading decisions by providing access to detailed price & trading influence data in a report-ready analysis dashboard:
Comprehensive 7-year dataset that includes
- Coverage of 50+ fresh fruit & vegetable categories.
- Pricing data that is extended out to volume weighted price per kg to enable comparison.
- Weekly wholesale & retail prices for national & state markets.
- Weekly retail promotional activity in number of promotions & price.
- A volume weighted national total fruit & vegetable price per kg.
- Forecasts of next 4 weeks wholesale & retail prices.
Analysis drill-downs allow users to assess data filtered by:
- Product Category.
- State and National market.
- Wholesale price.
- Retail price.
- Wholesale and retailed combined.
- Retail promotions by week.
- Date by week
- Years to compare.
Default Analysis options for:
- Comparisons with same period in previous year.
- Analysis of last week, month or quarter.
- View price forecasts for next 4 weeks.
A concise & current view of tactical trading variables that provides the basis to:
- Stay informed with real-time data on market price movements.
- Manage tactical price setting.
- Use 7 years of historical weekly pricing data to optimise seasonal planning.
- Stay informed on the status of supply & demand for your categories.
- Assess business performance against the market.
- Inform promotional & support plans with retail trading partners.
- Provide a total market performance to guide planning & partner reviews.
- Use the price forecasts to assess impact on monthly food CPI.
Data is refreshed weekly, updated & accessible by Friday 4.00PM AEST.
- Includes access to 7 years data history.
- 24-7 access, facilitated bya secure permission-based login system, powered by Tableau visualisation software.
- Subscription access provided by fruit and vegetable category & available for Total Fruit & Vegetables.
- Dashboards designed for decision makers in a report-ready format suitable for efficient communication to others.
