NPD Validation
Tailored Analysis
The basis for identifying, quantifying, and validating a business case for new products includes an assembly of category-specific insights designed to frame volume and value. This encompasses consumer demand for added value attributes and distribution channel dynamics..
OVERVIEW & INSIGHTS
Summary of key market drivers that have influenced category
performance over the past 12 months.
- Identification of the key market influences
- Extension of each influence out to implication for stakeholders
SUPPLY & DISTRIBUTION
Quantifies volume and value flows from production through all distribution channels.
- Includes; production, exports, imports, processing, wholesale, retail and food service
- 5 years annual history of volumes, values and CAGR. analysis
- Growth trend analysis by channel for volume and value
RETAIL MARKET SIZE
Profile of the detail of the category performance in the Australian retail and food service markets.
- Retail market size and growth in value at national level.
- Retailer value market share and share change over the last 5 calendar quarters.
- Category sales mix by product type.
RETAIL RANGE
Profile of the detail of the category range in the Australian retail by the three major supermarkets.
- Product Description.
- Price point.
- Product weight.
- Number of products per retailer.
Pricing information is translated into a price per kg to enable comparative analysis of all products.
HOUSEHOLD & PURCHASING METRICS
Profile of the category purchase metrics by households in the Australian retail markets.
- Retail market size and growth at state level
- Purchase quantity per trip
- Household penetration
- Number of shopping trips
PRICING & PROMOTION
Profile of wholesale and retail pricing and retailer promotional patterns.
- Retailer promotional price and activity at state and variety level
- Retail and wholesale pricing comparison over 2 calendar years
Available across 36 categories
Point in time data set to the latest available MAT.
