Market Size & Growth
Point-in-time Reports & Online Tableau Dashboards
Defines markets in a way that informs fresh fruit and vegetable
category planning and performance decisions, covering Retail, Food Service,
Export, and Processing markets. With the THRUchain system, it is able to
define National and State-level markets for each fruit and vegetable category.
prevailing attitudes and values.
Overview & Insight
Summary of key market drivers that have influenced category performance over the past 12 months.
- Identification of key market influences
- Extension of each Influence out to
implication for stakeholders
Supply & Distribution
Track volume and value flows from production through supply channels, including import and export volumes affecting total category size. These analyses monitor the dynamics of total category supply from the farm gate over time, enabling you to understand category growth and trends
wholesale and retail
Understand category wholesale and retail market pricing over short and seasonal terms. Ready analysis to assess price patterns by week, quarter, and MAT on the last year. Updated weekly and includes forecasting for the next 4 weeks.
IMPORT AND EXPORT
Assess the growth potential of export and import markets by analysing monthly export volumes and values for all fresh fruits and vegetables, monthly import volumes and values for all fresh fruits and vegetables, as well as the monthly supply and prices from all supplying countries in export markets.
Retail & food service
Track domestic category sales through retail and food service channels. Includes retailer market share, state market size and category sales mix. Profiles the complex food service channel at 12 subchannel levels.
Retail summary
Designed to inform on the detail of retail, including:
- Value & volume.
- Retailer market share & growth.
- Retail prices.
- Promotional activity & price.
- Product range at SKU level.
- Sales mix & changes.
CONSUMER ATTITUDE BUYING BEHAVIOUR
Understand buyer behavior through the Mealpulse™ food consumer panel, designed to gather data on food spending both in and out of the home, shopping trip patterns, and buyers’ attitudes and beliefs. This is further informed by DocketData™, which provides product-level details, purchase quantities, and the composition.
Available across 50 categories
Weekly Pricing & Trading Influences (WPTI) & Promotional Activity (Adwatch) services included with subscription package
Point in time data set to the
latest available MAT.
