Freshlogic Services

Freshlogic Services

As a leading provider of cutting-edge insights and analysis, Freshlogic conducts data analysis using a diverse set of metrics. Data uncovered can be reviewed via our real-time dashboard and insight filled reports.

Core Services

Weekly Pricing &
Promotions

Provides real-time weekly insights into fresh fruit and vegetable wholesale and retail pricing alongside detailed SKU-level analysis of retail promotional activity, enabling tactical trading decisions and aligning supply-demand trends for optimised retail planning.

Informs and guides actions on weekly fresh fruit and vegetable wholesale and retail pricing.

Informs SKU-level weekly promotional activity reflecting fruit and vegetable supply and demand.

Market Growth & NPD Insights

Validate business cases and plan effectively with data-driven insights on market size, growth, and new product development opportunities.


Defines markets in ways that informs fresh fruit and vegetable category planning and performance decisions.

The basis to identify, quantify and validate a business case for new products.

Export Market & Investment Analysis

Supports investment decisions and market evaluation by quantifying the dynamics of 25 export markets and analysing venture impacts, aligning output trends, seasonal windows, and distribution channels to maximise fresh produce value.

Enables users to analyse the size and appeal of 25 export markets for fresh fruit and vegetables.

Guide investment for fresh fruit and vegetable ventures, aligning with financial proposals.

Consumer & Snacking Insights

Provides actionable insights into Australian household food shopping and snacking behaviours, analysing retail purchase patterns, shopping trips, and between-meal fruit and vegetable consumption to inform category tactics and market opportunities.

Insights on Australian fresh food buying behaviour tied to attitudes and values shaping shopping and retail choices.

Insights into fresh snacking to guide investment in NPD catering for this growth meal occasion.

Retail & Food Service Insights

Delivers comprehensive insights into horticultural input systems and category performance, analysing production, distribution, and demand dynamics to identify key trends and growth opportunities for innovation and investment.

Data and analysis to access and track retail fruit and vegetable category performance and market influences.

Profiles food service complexities to guide optimal decision-making for this high-growth channel.

Innovative Growing & Input Markets

Offers detailed analysis of retailer market share, product sales mix, and household purchases alongside insights into the online food and grocery market, highlighting fruit and vegetable category dynamics to guide strategic decisions.

Data and analysis to define size and growth of fruit and vegetable production inputs by type, category and geography.

Evaluate market impact and appeal for investing in pew production systems like glasshouses and vertical farming.

Categories:

Fruits:
  • Apples
  • Apricots
  • Avocados
  • Bananas
  • Berries
    • Blackberries
    • Blueberries
    • Raspberries
    • Strawberries
  • Cherries
  • Exotic Fruits
  • Grapes
  • Grapefruit
  • Kiwifruit
  • Lemons
  • Limes
  • Mandarins
  • Melons
    • Muskmelons
    • Watermelons
  • Nectarines
  • Peaches
  • Pears
  • Pineapples
  • Plums
  • Oranges

 

Vegetables:
  • Asian Veg
  • Asparagus
  • Broccoli
  • Broccoli – Baby
  • Cabbages
  • Capsicums
  • Carrots
  • Cauliflower
  • Celery
  • Cucumber
  • Cucumber – Baby
  • Cucumber Leaf Salad
  • Eggplants
  • Garlic
  • Ginger
  • Herbs
  • Lettuce
  • Mushrooms
  • Onions
  • Potatoes
  • Pumpkins
  • Sweet Corn
  • Tomatoes – Large
  • Tomatoes – Snacking
  • Zucchinis

Freshlogic Methods

Review how we capture data and uncover insights.

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