Freshlogic Services

Freshlogic Services

As a leading provider of cutting-edge insights and analysis, Freshlogic conducts data analysis using a diverse set of metrics. Data uncovered can be reviewed via our real-time dashboard and insight filled reports.

Core Services

Weekly Pricing

Online Tableau Dashboard

Informs & guides actions on weekly fresh fruit & vegetable wholesale & retail pricing.

Provides access to 5 years of data history, insight into influences & capacity to view price trends by week, month & quarter in a report ready format.

Aids in negotiation, price tracking and price setting.

Market Size & Growth

Online Tableau Dashboard

Defines markets in ways that informs fresh fruit & vegetable category planning & performance decisions.

Covers Retail, Food Service, Export & Processing markets and with the THRUchain system is able to define National & State level markets for each fruit & vegetable category.

Sharpen yearly planning, enable informed performance decisions and uncover expansion opportunities.

Export Market Analysis

Online Tableau Dashboard

Allows users to explore, define the size & assess the attractiveness of 25 fresh fruit & vegetable country export markets.

Identifies competing country exporters by seasonal availability, CAGR, monthly volume & price over the last 5 years.

Optimise category investment, seize seasonal opportunities, capitalise on premium categories, and enhance profitability while minimising costs.

Promotional Activity

Online Tableau Dashboard

Informs on the SKU level weekly frequency & price detail of retail promotional activity, which reflects the status of fruit & vegetable category supply & demand.

The Adwatch service provides definitive SKU, state level data inform retail trading partner planning & reviews.

Enhance tactical trading decisions with detailed profiles of how retailers and their trading partners invest in promotional activities.

Food Service Unpacked

Online Tableau Dashboard

Profiles the complexities of food service to guide decisions on how to best service this higher growth channel.

Includes defining subchannels, volumes and values of fresh fruit & vegetable categories, the buying methods, preferences & most attractive growth prospects.

Discover domestic and international opportunities to increase category demand and consumption.

Retail Market in Detail

Online Tableau Dashboard

Provides the data & analysis capacity to assess & track retail fruit & vegetable category performance & market influences.

Includes category size, growth, retailer share, sales mix, retail range and shopping trips. Provides access to a rich set of insights to inform retail trading partner reviews.

Understand category growth potential at a store level and guide strategic distribution.

Investment Analysis

Tailored Analysis

An analysis to inform investment decisions for fruit & vegetable new ventures & acquisitions. Compiled to complement proposals to finance providers.

Typically centred on assessing the attractiveness of the venture by defining the market impact of outputs & the distribution channels that will generate the best value.

Review a targeted category analysis that identifies crucial findings, revealing commercial implications relevant to investment decisions.

Fresh Snacking Market

Online Tableau Dashboard

Insights into fresh snacking designed to guide investment in NPD catering for this high growth meal occasion.

Includes the volume & value of all fresh fruit & vegetables consumed & or sold as snacks. Introduces a 3-tier analysis that considers portability, $ per kg & seasonality.

Evaluate category market performance and opportunities for ‘between meal’ consumption occasions for your commercial advantage.

New Growing Systems

Online Tableau Dashboard

Assessment of the market impact & attractiveness of investing in capacity for new production systems including glasshouses & vertical farming.

Includes profiles of recent years market growth & forecasts of the likely price impact of increased supply volumes.

Determine the viability of specialised production for mature categories.

Food Consumer Insights

Online Tableau Dashboard

Insights into the fresh food buying behaviour of Australian households & how shopping trips, spend & retailer preferences are shaped by prevailing attitudes and values.

Informed by the Mealpulse food panel & DocketData to provide the detail of fruit & vegetable trip frequency, quantity & spend.

Understand category growth potential at a domestic and international level and guide strategic distribution.

Input Markets for Growers

Online Tableau Dashboard

Access to the data & analysis to define the size & growth of fruit & vegetable production input markets by input type, product category & geography.

This HaRCt service has capacity to define inputs by category & then combine inputs for multiple categories by geography.

Determine commercial implications and create a targeted sales strategy.

NPD Validation

Tailored Analysis

The basis to identify, quantify & validate a business case for new products.

Includes an assembly of category specific insights designed to frame volume and value, consumer demand for added value attributes & distribution channel dynamics.

Determine the viability and commercial merits of a new product idea.

Categories:

Fruits:

Apples
Apricots
Avocados
Bananas
Berries
- Blackberries
- Blueberries
- Raspberries
- Strawberries
Cherries
Exotic Fruits
Grapes
Grapefruit
Kiwifruit
Lemons
Limes
Mandarins
Melons
- Muskmelons
- Watermelons
Nectarines
Peaches
Pears
Pineapples
Plums
Oranges

Vegetables:

Asian Veg
Asparagus
Broccoli
Broccoli – Baby
Cabbages
Capsicums
Carrots
Cauliflower
Celery
Cucumber
Cucumber – Baby
Cucumber Leaf Salad
Eggplants
Garlic
Ginger
Herbs
Lettuce
Mushrooms
Onions
Potatoes
Pumpkins
Sweet Corn
Tomatoes – Large
Tomatoes – Snacking
Zucchinis

Freshlogic Methods

Review how we capture data and uncover insights.