As vegetable prices climb, there is a correlation with a decrease in supermarket promotions. Freshlogic data shows an 8.6% increase in the vegetable CPI from August last year, while vegetable promotional activity dropped by 46% compared to the previous year. Salad components and soft-cooked vegetables saw the largest declines in promotions, down by 180 and 130 promotions, respectively.
Looking ahead, Freshlogic forecasts a 9.0% CPI rise in September, along with a further 21% decrease in overall vegetable promotions, including a decline of 134 promotions for salad components as of September ’23.
These patterns, which reflect increasing prices leading to reduced levels of retail promotional activity, suggest that retail promotions remain a valid indicator of the supply status.
As we continue to track these trends, understanding the relationship between pricing and promotional activity can help you navigate the evolving retail landscape. If you’d like more insights or need specific data to support your decisions, feel free to reach out – contact us or book a demonstration.