Vegetable Price Changes: Dec QTR ’24 vs ’23

Vegetable wholesale prices rose 26% year-on-year in the December quarter of 2024, with significant price increases seen in sweet potatoes (66%) and cabbages (59%).

The December quarter of 2024 has seen continued strength in the vegetable wholesale market, with the overall price reaching $2.56 per kilogram, up from $2.03 per kilogram in the same period last year. This represents a steady year-on-year increase of 26%, reflecting evolving supply conditions and market adjustments.

Freshlogic | VEG Wholesale Change vs LY 1

A diverse range of vegetables contributed to this market movement, with notable shifts across different categories. Vegetables such as sweet potatoes (66%), cabbages (59%), leeks (46%), capsicums (37%), and zucchinis (32%) showed significant growth.

Some vegetables experienced little to no growth or price declines, including asparagus (-14%), mushrooms (-5%), pumpkins (-4%), and tomatoes (-3%). Beetroots had a slight increase of 2%, making them one of the most stable vegetable categories in terms of pricing.

This quarter’s results highlight the dynamic nature of the vegetable sector, with pricing reflecting both seasonal influences and market resilience.

Stay informed on market trends with Freshlogic’s comprehensive data and insights. Our real-time analytics illuminate market shifts, empowering clients to make informed decisions and enhance business planning. Contact us today to discuss your business needs or book a demonstration to view our full suite of services.

For more fruit, vegetable and seafood insights, sign up to our weekly newsletter!

Share:

Fruit and Vegetable Trends 2025

Cool Spring Slows Salad Demand: Vegetable Purchase Trends Australia 2025

Fresh Fruit Trends Australia – September 2025

Fruit and Vegetable Trends 2025
Cool Spring Slows Salad Demand: Vegetable Purchase Trends Australia 2025
Skip to content