Vegetable Price Changes: Dec QTR ’24 vs ’23

Vegetable wholesale prices rose 26% year-on-year in the December quarter of 2024, with significant price increases seen in sweet potatoes (66%) and cabbages (59%).

The December quarter of 2024 has seen continued strength in the vegetable wholesale market, with the overall price reaching $2.56 per kilogram, up from $2.03 per kilogram in the same period last year. This represents a steady year-on-year increase of 26%, reflecting evolving supply conditions and market adjustments.

Freshlogic | VEG Wholesale Change vs LY 1

A diverse range of vegetables contributed to this market movement, with notable shifts across different categories. Vegetables such as sweet potatoes (66%), cabbages (59%), leeks (46%), capsicums (37%), and zucchinis (32%) showed significant growth.

Some vegetables experienced little to no growth or price declines, including asparagus (-14%), mushrooms (-5%), pumpkins (-4%), and tomatoes (-3%). Beetroots had a slight increase of 2%, making them one of the most stable vegetable categories in terms of pricing.

This quarter’s results highlight the dynamic nature of the vegetable sector, with pricing reflecting both seasonal influences and market resilience.

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