The retail performance of fruits for the year ending December 2024 shows strong gains in specific categories, across both value and volume. Kiwifruit led value growth, up 45%, followed by watermelons at 35%, oranges at 22%, mandarins at 19%, and avocados at 14%. Volume growth was also strongest in kiwifruit at 47%, watermelons at 38%, mangoes at 22%, oranges at 13%, and apples at 8%.
Several categories saw value declines, led by plums -8%, apples -6%, and nectarines -3%. Volume declines were seen in exotic fruits -13%, muskmelon -13%, limes -12%, pears -9%, and blueberries -7%. These declines suggest weaker demand or reduced availability.
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We can show you the performance of your fruit category, help compare categories, and uncover how different factors are shaping demand. Contact us today to learn more or book a 15 minute discovery call.
Dig deeper with Category Analysis
Our Category Analysis service offers:
- End-to-end visibility of fruit supply and demand across the supply chain
- Detailed breakdowns of volume, value, and consumer metrics
- Insights into product forms, seasonal performance, and promotional activity
- A clear view of competitive pressure from other produce categories
Contact us to learn how Category Analysis can support your planning and uncover new opportunities in your category. Ask for a Category Analysis brochure today or book a 15 minute demonstration of our service.
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