Australian Fresh Produce Export Market Analysis

In the ever-evolving landscape of global trade, growers and investors are constantly faced with pivotal questions that shape their decisions. Navigate the complex Australian fresh produce export market terrain, with invaluable tools, insights and data-driven answers to critical inquiries.

In the ever-evolving landscape of global trade, growers and investors are constantly faced with pivotal questions that shape their business decisions. To navigate the complex Australian fresh produce export market terrain, our Export Market Analysis Dashboard emerges as an invaluable tool, offering insights and data-driven answers to these critical inquiries:

  • Where are the potential markets for expanding a specific category?
  • What is the estimated value of a particular category in the export market?
  • How can one invest and effectively plan market approaches?
  • Who are the competitors in the market, and what is their growth trajectory?
  • Which markets should be targeted for export, and are competing exporters experiencing growth or plateauing?

These are the pressing questions that our dashboard addresses, empowering stakeholders with the knowledge necessary to thrive in the competitive global marketplace.

What’s happening in the Australian Export Market?

The global export market now accounts for a significant portion, approximately 10%, of the total Australian fruit and vegetable production. Moreover, these markets exhibit higher growth dynamics compared to domestic markets. Markets such as Vietnam, Philippines, Indonesia, and Thailand are particularly noteworthy due to their increasing discretionary income, making them attractive destinations for exports.

Australian fruit and vegetables are renowned for their superior quality, and being situated in the Southern Hemisphere presents distinct advantages, especially in catering to the growing demand in Asian markets. We take pride in offering premium-quality produce and have witnessed significant success in categories such as table grapes, mandarins, cherries, carrots, onions, among others.

Let’s take Mandarins as an example. They represent a thriving, high-volume export commodity with potential for further expansion. Over the last five years, Mandarins have shown impressive growth, with production increasing, resulting in a CAGR of 5.7% and a value CAGR of 7.9%. Moreover, there’s a lucrative opportunity to supply Mandarins during the April to July window, allowing us to capitalise on early season prices.

Top 10 Global Exporters of Mandarin in 2023 (May – Sept 2023) – including price per kilogram and market share.
Top 10 Global Exporters of Mandarin in 2023 (May – Sept 2023) – including price per kilogram and market share.

By conducting thorough export market analysis, we can pinpoint seasonal opportunities, identify global market gaps, and time our production to align with travel and shipping schedules. This approach enables Australian produce to stand out in specific markets. Additionally, there’s a prevailing belief that Australian exports command a higher premium, further enhancing our competitive edge.

How Freshlogic’s Export Market Analysis Dashboard can help you

Positioned as a premier fresh produce data and analytics business, empowering businesses in navigating and capitalising on export markets in just one of our core services. Our Export Market Analysis Dashboard offers tailored insights, from identifying promising markets to planning market penetration.

The Export Market Analysis Dashboard features:

  • Identification of 25 key exporting markets, focusing on maturing markets exhibiting a proven appetite and comprehension of specific categories.
  • Detailed database showcasing product origins in targeted markets over a 5-year period.
  • Ability to define markets by monthly seasonal windows.
  • Insights into the competitive landscape.
  • Identification of attractive target markets based on chosen categories.

Users gain access to:

  • Exploration, definition, and assessment of 25 fresh fruit and vegetable export markets worldwide.
  • Discernment of rival exporters based on seasonal availability, CAGR, monthly volume, and price trends spanning the past 5 years.

The Freshlogic online dashboard empowers businesses to optimise category investment, seize seasonal opportunities, capitalise on premium categories, and enhance profitability while minimising costs.

Reach out to schedule a personalised demonstration of our Export Market Analysis Dashboard or if you simply want to chat about your business goals.

Book a demonstration here

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