Export Market Analysis
Online Tableau Dashboard
Allows users to explore, define the size, and assess the attractiveness
of 25 fresh fruit and vegetable country export markets. attractive growth prospects.
The Freshlogic Export Market Analysis service is designed to guide the assessment of export market performance, competitors, & opportunities by providing access to detailed export data for the 25 Australian Export Target Markets (ATEM) in a report-ready analysis dashboard.
Comprehensive 7-year dataset that includes:
- Coverage of key Australian & International horticultural export markets.
- Australian export profiles, updated monthly. detailing volume, value & price per kilogram, along with annual state-level exports.
- Competitor export profiles to ATEM, covering volume, value, price per kilogram, & seasonal trends.
- Australian import profiles, aligned by category with export markets.
- Trade data validation to ensure consistency between exporter & importer volumes by category.
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Analysis drill-downs allow users to assess trade activity filtered by:
- Product category.
- Year, Month by Volume and Value
- Australian Export/Import.
- Exporter/Importer to ATEM country.
- Southern hemisphere export
competitors only.
Default analysis options for;
- Five year volume, value and price comparisons with CAGR.
- Top-10 partners by volume, value and price per kilogram for Australia, ATEM country and ATEM export competitor.
- Australian export volume and value seasonality to ATEM.
- Seasonality of ATEM top-10 importer and exporter nations by volume.
A concise & data-driven analysis of export market performance provides the basis to:
It provides the basis to access:
- Identify 25 key export markets, focusing on high-growth, mature markets with demand for specific categories.
- Access a detailed database showcasing product origins over a 5-year period.
- Utilise monthly seasonal windows to define optimal market entry.
- Gain insights into the competitive landscape & market positioning.
- Pinpoint the most attractive opportunities by category through target market identification.
Australian Export Market Analysis provides data spanning from 2016 to June 2024.
- 24-7 access is offered through a secure, permission-based login system, powered by Tableau visualisation software.
- Dashboards designed for decision makers in a report-ready format suitable for efficient communication to others.
*Please see next page for complete ATEM list.
