Australian Supermarket Shopping Trends 2026

New supermarket shopping data reveals growing loyalty to Aldi alongside continued cross-shopping for value.

Australian grocery shoppers continue to balance loyalty with value-seeking behaviour. Our latest supermarket shopping analysis shows that Aldi recorded a significant increase in single-store shoppers (1shop), suggesting more consumers are concentrating their grocery spend with Aldi in pursuit of better value.

At the same time, three-store shopping (3shop) remained high across all major retailers, highlighting that many households continue to shop across multiple supermarkets to secure the best deals and promotions.

CHART: Number of supermarkets shopped by Retailer - Quarterly Change (Australian supermarket shopping trends)

Key takeaways:

  • Aldi saw a notable increase in 1shop behaviour.
  • Shoppers are increasingly seeking value and affordability.
  • Cross-shopping remains widespread, with many households visiting three retailers.
  • Retailers continue to compete for share of wallet in a highly price-conscious market.

CHART: Numbers of supermarkets shopped weekly (Australian supermarket shopping trends 2026)

Understanding how shoppers split their grocery spend across retailers can help identify shifting loyalty patterns, competitive threats and opportunities for growth.

If you’d like to learn more about the latest supermarket shopper trends and what they mean for your business, get in touch.

Turn cross-shopping, supermarket trends into actionable insights

The latest supermarket cross-shopping trends are just one example of the depth available through Freshlogic’s Food Consumer Insights service.

Our Retailer & Shopping Pattern Analysis tracks how shopping trips are distributed among major retailers, measures loyalty, and reveals the total trip frequency.

With over 15,000 weeks of household food shopping data and 800,000 product purchase records, you can:

  • Pinpoint loyalty drivers and identify opportunities to win back at-risk shoppers.
  • Understand basket dynamics – from trip spend and basket size to companion products.
  • Track online grocery performance and measure market share shifts.
  • Leverage 12+ years of historical trends to anticipate consumer behaviour changes.
  • Profile split shopping patterns to target promotions and retain more first-shop dollars.

Move beyond headline stats, uncover the motivations, spending habits, and patterns that shape Australia’s food retail market.

Explore Food Consumer Insights →

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