In March 2025, supermarket advertising efforts by retailers dropped by 10% compared to the previous year. This decline in promotional activity is a direct reflection of shifting market conditions, including changes in product pricing, evolving retailer strategies, and the pressing need to move stock.
Retailers are adjusting their tactics to navigate a challenging market landscape. Some have turned to in-store promotions, while others have opted for different approaches to boost product movement. This change in advertising activity is not just a temporary blip—it’s an important indicator of the broader market conditions shaping the fresh produce industry.
At Freshlogic, we understand that staying ahead of these trends is crucial for businesses in the fresh produce supply chain. That’s why we’ve developed Adwatch™, a service designed to give you comprehensive insights into retailer advertising efforts across all fruit and vegetable categories. By using Adwatch™, you gain access to a detailed dashboard that tracks and analyses the promotional activities of retailers, allowing you to make data-driven decisions with a clear understanding of market trends.
Why Adwatch™ Matters:
- Comprehensive Data: Access to data across ALL fruit and vegetable categories.
- Market Condition Insights: Understand how changes in advertising reflect broader market conditions.
- Informed Decision-Making: Leverage data to adjust your business tactics and stay competitive in the marketplace.
In a time where market conditions are fluid and unpredictable, Adwatch™ provides you with the data you need to stay informed and agile. Gain the competitive edge by understanding how advertising efforts are evolving and what that means for your business.
Want to see Adwatch™ in action? Contact us or book a 15-minute demo!
Or, review our Adwatch Brochure for more detailed information.
