We are excited to announce that Freshlogic has joined the Kynetec Group, a global leader in agricultural and animal health data and analytics. This marks a major milestone for Freshlogic, enabling us to enhance our capabilities, drive innovation, and deliver more complete insights into the fresh fruit and vegetable value chain.
What This Means for Our Clients
By bringing Freshlogic and Kynetec together, we are expanding the scope of data and insights available to the horticultural sector, creating a more comprehensive offering for our clients.
- Expanded Market Insights – Combining Kynetec’s grower connectivity with Freshlogic’s supply chain and consumer insights, offers a more complete view of how value is created and captured in these diverse markets.
- Advanced Analytics & Forecasting – Kynetec’s expertise in data analytics, paired with Freshlogic’s datasets, enables deeper trend analysis and more precise forecasting.
- Ongoing Innovation – Together, we will provide R&D teams and research institutions with the data they need to develop new products, services, and solutions that drive industry growth and sustainability.
Peter Berweger, CEO of Kynetec, shared: “Freshlogic is the definitive source for accurate and timely market information and insights for the horticultural sector in Australia. We look forward to exploring opportunities to better serve the horticultural community, not just in Australia but around the world.”
Martin Kneebone, Managing Director of Freshlogic, added: “Joining Kynetec is an exciting step for Freshlogic and our clients. We have always been driven by a passion for understanding the fresh food sector, and now, with Kynetec’s global resources in terms of people, technology and innovation, we look forward to the new opportunities this partnership will bring, providing even deeper insights and more innovative solutions.”
Continuing to Deliver High-Quality Services
Our services, team, and commitment to high-quality data insights remain unchanged. Our entire team is joining Kynetec, ensuring continuity in our relationships and ongoing projects. Martin will be supporting the transition over the next 12 months to ensure a smooth integration. This transition positions us to introduce new innovations and enhanced capabilities in the future.
Looking Ahead
As part of Kynetec, Freshlogic is now even better equipped to support the industry with robust data, analytics, and insights. We look forward to continuing our work with growers, suppliers, retailers, and industry stakeholders to help drive informed decision-making and growth.
If you have any questions about this exciting transition, please don’t hesitate to contact us. We look forward to shaping the future of horticultural market intelligence together!
Contact us to learn more.
