Retail Market in Detail
Online Tableau Dashboard
Provides the data and analysis capacity to assess and track retail fruit and vegetable category performance and market influences
The Retail Market in Detail online dashboard profiles volumes, values, and retailer market share within fruit or vegetable categories.
This tool offers a comprehensive exploration, delving into detailed aspects, including retailer market share, product sales mix (volume and value contributions), and household purchase quantities, providing a thorough understanding of category dynamics.
Performance summary by retailers:
- Retail value.
- Market share and sales growth change.
- Retail prices.
- Number of advertisements
- Number of products.
- Product ranges.
- Category sales mix.
Explore the category range details at major Australian retailers:
- Product description.
- Price per kg
- Product weight.
- Number of products per retailer.
Analyse the category’s promotional profile throughout the year, along with retailer participation by category.
The content is designed to inform business and new product planning and includes:
- Retail volume and value MAT for the last 5 quarters.
- Retailer market share.
- Retail market sales mix contribution by product types.
- Retail product ranges for WW, Coles & Aldi for the last 2 years.
- Summary of retailer promotional activity.
- Retail and wholesale price patterns.
- Household shopping trips and purchase quantities for 5 household segments.
Access comprehensive retail range data for major supermarket retailers spanning two years, with monthly updates for real-time accuracy. Performance data is refreshed quarterly.
Enjoy 24/7 access through secure, permission-based logins facilitated by toptier Tableau visualisation software. Subscribe at the fruit and vegetable category level for tailored product access.
Available across 36 categories
