Food Service Unpacked
Online Tableau Dashboard
Profiles the complexities of food service to guide decisions on how to best serve this
higher growth channel. Includes defining subchannels, volumes, and values of fresh
fruit and vegetable categories, along with buying methods, preferences, and the most
attractive growth prospects.
The Freshlogic Food Service Unpacked dashboard is designed to guide decision makers by providing comprehensive insights into the dynamics and performance of the online food and grocery market, with a focus on the fruit and vegetable segment.
Comprehensive data and analysis that includes
- Three Food Service groups, broken down into 12 sub-channel segments.
- Online sales & market share for major food retailers & home delivery plan providers.
- Total online market size for fruit & vegetables, & their contribution to overall retail sales.
- Insights into online consumer engagement, trip expenditures, & the percentage of food & grocery categories purchased.
- Analysis of consumer satisfaction with online retailers.
Analysis drill-downs allow users to evaluate online purchasing with customised filters:
- Variation in purchase quantities for the category between online & overall retail.
- Online retail sales by year.
- Total online retail sales on a quarterly & MAT year basis.
- Comparison of category purchase quantities between online & traditional retail shopping trips.
A concise & current view of online Food Service market dynamics that provides the basis to:
- Compare quarterly & MAT year total online retail sales, to assess variations in purchase quantities and category behavior between online & traditional retail channels.
- Gain deeper insights into online purchasing trends & their impact on category performance.
- Track shifts in consumer preferences.
- Identify growth opportunities by analysing underperforming or emerging categories.
- Measure customer loyalty by evaluating repeat purchases & average spend per trip.
- Assess the competitive landscape by benchmarking the performance of key online food retailers & home delivery providers against market averages.
Online retail data undergoes quarterly updates, ensuring real-time accuracy.
24-7 access is offered through a secure, permission-based login system, powered by Tableau visualisation software.
Dashboards designed for decision makers in a report-ready format suitable for efficient communication to others.
Available across 36 categories
