Adwatch™ Promotional Activity
Online Tableau Dashboard
Informs on the SKU level with weekly frequency and price details of retail promotional activity, reflrecting the status of fruit and vegetable category supply and demand
The Adwatch™ Promotional Activity online dashboard collects and organises product level fresh food retail promotional data.
Comprehensive 7-year dataset that includes:
- Coverage of 50+ fresh fruit & vegetable categories.
- Weekly retail promotional activity in number of promotions & pricing.
- Promotional efforts across print & digital media for supermarket chains, independents, and greengrocers.
- All promotions reaching no less than 50% of a state capital metro area —an impact deemed influential on a metro market.
- Promotional data is converted into price per kilogram, facilitating comprehensive comparative analysis of all activities.
Analysis drill-downs allow users to assess promotional activity filtered by;
- Product category.
- Product type or variety.
- Retailer.
- States and National.
- Date in weeks and years.
- Combinations of the above.
Plus default analysis options for;
- Comparison with last year.
- Retailer share of activity.
- Retailer involvement by week.
- Pre-pack versus loose product form.
Adwatch™ provides a concise and current view of promotional activity, enabling you to:
- Stay informed with detailed profiles of retailer and trading partner promotional investments.
- Evaluate the impact of promotions on seasonal income and product mix.
- Assess category and retailer performance in real-time.
- Monitor market pricing for tactical decision-making.
- Validate business case options with trading partners.
- Optimise variety and brand exposure for greater market influence.
- Guide planning and partner reviews with comprehensive promotion analysis.
Data is refreshed weekly, updated and accessible by Friday 3:30PM AEST:
- Includes access to 7 years data history.
- 24-7 access, facilitated by a secure permission-based login system, powered by Tableau visualisation software.
- Subscription access provided by fruit and vegetable category.
- Dashboards are designed for decision makers in a report-ready format suitable for detailed analysis.
