US online pioneer Peapod has partnered with Whisk.com to turn recipes into online grocery orders. In an attempt to simplify online and harness the array of recipes available online, Peapod and Whisk have combined to create smart shopping lists, from any online recipe across the web. The customer selects a recipe and the ingredients needed are automatically added into their ‘smart’ shopping list.
This expands Peapods reach and new order generation into being just one click away for all browsers of online recipes.
Whisk was developed in UK with goals centred on connecting consumers with their desired food as quickly and as easily as possible. The partnership with Peapod is just one of their partnerships with a range of retailers.
This is another example of the technology leverage available to those in online channels where they can rapidly increase sales without dependence on building more infrastructure.