FOODFrontiers is a forward-looking, in-depth set of insights about the Australian food market. It identifies key food market trends forecast to impact the Australian food market over the next 12-18 months, and highlights the implications for your business.
This analysis is both thought-provoking and pragmatic, and is designed as a cost-effective strategic tool to guide decision making. It is valuable for enterprises supplying or working in food supply chains.
- Explores the links between key food market influences and consumer food buying and consumption behaviour.
- Profiles changes in market settings including the importance of key attributes such as convenience and value.
- Incorporates an evidence base to validate findings.
- Uses the most recently available market data including the latest Mealpulse™ food consumer panel responses.
- Utilises the expertise of professional food industry experts with the ability to look across the food market frontier and draw meaningful insights.
FOODFrontiers extends out to identify a tailored set of commercial implications specific to your business, and is designed for use as:
- A strategic tool that puts the food market into a context that can guide decision-making for your business.
- An insightful injection into your business development agenda.
- The content to validate your new product agenda with commercial customers.
The tailored implications are developed following a consultation process where we listen to your needs and understand your business priorities.
FOODFrontiers is regularly updated to incorporate the latest influences and insights. It is available as a report and can also be delivered through a facilitated workshop. A common and effective use has been to invite key stakeholders to a workshop and use FOODFrontiers as a tool to stimulate discussion and clarify your shared strategic direction.
Freshlogic FOODFrontiers insights in action
- Read 'What consumers are looking for in food', published in the Vegetables Australia magazine, Sept/Oct 2017 edition, p 38.
- Read 'Food delivery apps are changing the way we eat and how restaurants are run' article, published in The Sydney Morning Herald, 29 December 2016.