The Fresh Produce industry has endured major challenges both recently and over the last few years, with COVID, floods, frost and many other issues affecting crop production and orchard conditions. Labour shortages and concerns continue to be a conversation and one not yet solved. There are still more challenges to overcome, and some opportunities as well.
Our expert market research team have taken a high level view of some of our statistics and created the following fresh produce market data insights.
Here are five of the most impactful market insights that have affected the Australian fresh produce market in the last 36 months:
Increasing consumer demand for locally sourced and sustainable produce
Consumers are becoming more conscious of the environmental impact of their food choices and are seeking out locally sourced and sustainable produce. This has resulted in an increased demand for Australian-grown fruits and vegetables. This presents a great oppportunity for
Growing popularity of plant-based diets
The trend towards plant-based diets has continued to gain momentum, with more people opting for vegetarian and vegan options. This has created opportunities for the fresh produce market to offer a wider variety of plant-based products.
Shift towards online grocery shopping
The pandemic has accelerated the shift towards online grocery shopping, with many consumers opting to purchase fresh produce online rather than in-store. This has led to an increased focus on developing efficient and effective online distribution channels for fresh produce.
When preparing this fresh produce market data we discovered that whilst the pandemic made online ordering the easiest way for consumers to acquire fresh produce and other household items, and that trend has become habit for some. Retailers and independent grocers who prioritised a seamless experience for their shoppers, have benefitted most from this transition.
Expansion of the Asian market
The Asian market continues to grow, and Australia is well positioned to take advantage of this growth by increasing exports of fresh produce to the region. This presents opportunities for fresh produce growers to expand their market and reach new customers.
Stonefruit categories have received particular interest over the last 24 months, with several stonefruit brands getting support from local industry body Summerfruit Australia to expand into China, Vietnam and Japan, with great success and YoY growth.
Focus on reducing food waste
There has been a growing focus on reducing food waste, both from an environmental and economic perspective. This has led to the development of new technologies and practices aimed at reducing waste in the fresh produce supply chain, from farm to table.
In the packaging sector Albury, NSW based J-Tech Systems launched their sustainable ecopackaging brand Naturpac. The ecopackaging is designed to not only reduce food waste, but provide a sustainable alternative to non recyclable or compostable fresh produce packaging that still preserves the integrity of the produce it contains. The innovation could not come at a better time. The Australian Packaging Covenant Organisation (APCO), a not for profit organisation leading the development of a circular economy for packaging in Australia, along with the Australian Goverment have developed Australia’s 2025 National Packaging Targets.
Naturpac are one of several companies realising the significance of reducing food waste and plastic pollution in line with the United Nations Sustainable Development Goal 12: Ensure Sustainable Consumption and Production Patterns.
Looking for More Fresh Produce Market Data?
These are just a few examples of the market insights that have impacted the Australian fresh produce market in the last 36 months. It’s important for companies in the industry to keep track of such trends and insights to stay ahead of the competition and make informed decisions about their business strategy.
You can find out more up to date fresh produce market data on the Freshincite section of our website. We have a broad range of data and insights available including the latest trends and topics affecting the agriculture and grower industry in Australia. You can also sign up for our Freemium Data Insights service where we send regular analytics based on the latest news and happenings in the fresh produce industry.
Freshlogic are an Australian based market research company specialising in fresh produce market data and insights, agriculture industry insights and retailer analytics. We provide a series of market insights across a range of products suitable for the food service industry and those looking to invest in businesses within the fresh produce industry. At Freshlogic we know that:
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Freshlogic has been delivering market data and insights to the fresh produce industry and it’s entire supply chain for many years, and uses multiple data sources, so you don’t have to. Rather than read many category reports and hire an analyst to extract what is right for your business, trust Freshlogic to do that for you. We don’t just provide market research data, we provide insights. Actionable data insights that help your business make the right decisions, at the right time.
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