Freshlogic has developed significant capability in analysing and profiling the food market, which assists clients assess and validate the volume and value of market channels and category segments.  

We provide a THRUchain^TM view of segments of the Australian food market from production to consumption. We quantify the size and share of markets and complement this with detailed consumer insights. This approach ensures our information products are based on accurate and current market conditions, and therefore, commercially valid.

Our capabilities draw on:

• mapping and measuring value chains to the market
• corroborating market size at key consolidation points in the chain
• identifying volume and value drivers
• using a THRUchain model to consolidate "supply" and "demand" data from a variety of sources
• identifying "pressure points" in value chains - why they occur, their impact, and potential outcomes
• understanding trends and future directions
• identifying key participants in value chains and their influence

We employ various services as appropriate including insights and data gained from Mealpulse and Adwatch-fresh, as well as specific surveys of participants in value chains (whether as suppliers of product or services and inputs).