Freshlogic Director Martin Kneebone was involved in the Asiafruit Congress at the annual Asia Fruit Logistica in Hong Kong, 7-9 September 2011.

Asia Fruit Logistica is Asia's leading trade show for the international fresh fruit and vegetable business. This year, the show was attended by more than 4,100 decision-makers from 60 countries, and attracted 304 exhibitors from 30 different countries.

Martin spend time assessing the Fruit Logistica trade show, Hong Kong food retail and a short visit to Shenzhen. We have complied a set of summary insights based on what we saw and a copy can be obtained here.