What is it?

FOODFrontiers is an in-depth set of insights on the Australian food market that explores the links between key food market influences and consumer food buying behaviour.

It incorporates the following:

• Forward looking view of the key and emerging market forces affecting consumer food purchasing behaviour
• An evidence base to validate findings that will be tracked as ongoing market indicators 
• Profiling how market settings are changing to lock in what were once viewed as short-term trends
• Use of the most recent available market data that includes drawing on the latest Mealpulse^TM food consumer panel responses
• The expertise of professional food industry experts with the ability to look across the food market frontier and draw meaningful insights.
  

FOODFrontiers extends out to identify commercial implications, and through that, it is designed for use as:

• A strategic tool that puts food market into a context that can guide strategy decision-making
• An insightful injection into your business development agenda
• The content to validate your new product agenda with commercial customers.

How can I participate?

To participate, download the overview document and order from here.

Freshlogic Director Martin Kneebone talks to ABC about FOODFrontiers.